Effective Date and Date of Last Revision: November 13, 2026
Privacy Policy
This policy explains what personal information the locoplus website (locoplus.com) and related online services (collectively, the “Site”) collect, how we use it, the choices you have, and the privacy rights that may be available to you. The Site is operated by LoCo Plus LLC, a Colorado limited liability company ("locoplus," "we," "us", or “our”); "you" and "your" mean anyone who uses the Site. We collect only what the Site needs, we don't sell your personal information or use it for targeted advertising or profiling, and we don't use advertising cookies.
This policy applies only to personal information that we collect through the Site, through emails and other communications you send to us, and through the state-update and newsletter services described below. It does not apply to information collected by third parties through websites, applications, or services we do not control.
“Personal information,” as used in this policy, means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an identified or identifiable individual or household. It does not include information that is publicly available, deidentified, or aggregated in a manner that is not reasonably capable of being associated with an individual, to the extent excluded under applicable law.
What we collect
The personal information we collect depends on how you interact with the Site. During the preceding 12 months, we have collected the categories of personal information described below.
When you browse: your device's IP address and basic request details (such as your browser type, device or operating-system information, date and time of access, referring page, and the pages requested), which our hosting provider logs to run the Site, understand basic Site usage, troubleshoot technical issues, and protect its security.
When you sign up to get your state on the map: your name (or your business or organization's name), whether you're a creator, business, or organization, your email address, city, and state, whether you asked to receive the locoplus newsletter, and when you signed up. A spam check runs when you send the form.
When you email us (through the Contact or Help links, or directly): your message, your email address, and anything else you choose to include.
Cookies and browser storage: the Site itself doesn't set advertising cookies. The spam check on our form may use a cookie or similar technology to tell people from automated programs. We use Google Analytics to understand how the site is used, through cookies and similar tools. We receive this as aggregate data that does not identify you. To learn how Google uses this information, see Google's explanation.
When you open our emails: our email provider records whether an email was delivered, opened, or clicked, and whether you unsubscribed, so we can manage our lists and understand what's useful.
We do not request or intend to collect payment-card information, account credentials, precise geolocation, biometric information, government-issued identification numbers, information revealing racial or ethnic origin, religious beliefs, health information, sexual orientation, citizenship or immigration status, or other sensitive personal information through the Site. Please do not include sensitive personal information in a message to us.
How we collect personal information
We collect personal information:
- Directly from you, including when you submit a form, subscribe to communications, or contact us;
- Automatically from your browser or device when you use the Site or interact with our emails; and
- From service providers that support the Site, email delivery, spam prevention, security, and, if enabled, Site analytics.
How we use personal information
State updates: if you sign up to get your state on the map, we use your details to tell you about locoplus in your state, such as how close it is to launching and when it launches. Signing up shows interest; it doesn't reserve a launch, and we choose each next state at our discretion.
The locoplus newsletter: only if you ask for it by ticking the newsletter box. We don't add anyone to the newsletter without their consent.
Planning: to count sign-ups by state, city, and role so we can decide where to go next. We use these counts in aggregate.
Answering you: to respond to your emails and questions.
Running and protecting the Site: to operate, maintain, support, and improve the Site; prevent spam, fraud, abuse, and malicious activity; troubleshoot and correct technical errors; and maintain the Site's security and integrity.
Communications administration: to deliver requested communications, maintain our contact lists and consent records, process unsubscribe requests, and evaluate whether our communications are delivered and useful.
Internal administration and analysis: to audit our operations, analyze Site and communication performance, conduct internal planning and research, and improve our services and technology. Where reasonably practicable, we use aggregated or deidentified information for these purposes.
Business transactions: to evaluate, negotiate, or complete a merger, financing, acquisition, reorganization, sale of assets, bankruptcy, or other transfer involving all or part of our business.
Legal: to comply with legal obligations, respond to lawful requests and legal process, establish or defend legal claims, protect rights, safety, and property, and resolve disputes.
We will not use personal information for a materially different purpose without providing any notice or obtaining any consent required by applicable law.
Marketing Communications
Every marketing email we send (state updates and the newsletter) includes an easy way to unsubscribe and our mailing address, consistent with the federal CAN-SPAM Act. You can unsubscribe from the newsletter and from state updates separately.
You may unsubscribe by using the link at the bottom of the applicable email or by contacting us as described below. We may retain limited information necessary to honor your request. Even if you opt out of marketing communications, we may send nonpromotional communications relating to a request you have made, this policy, Site security, or other matters for which notice is appropriate or required.
Cookies and Similar Technologies
Cookies are small files or similar technologies stored on or accessed through your browser or device. The Site does not use advertising cookies. It may use technologies that are reasonably necessary to operate forms, prevent spam or abuse, maintain security, and, if enabled as disclosed above, measure Site usage.
Most browsers permit you to block or delete cookies through browser settings. Blocking necessary technologies may cause some Site features, including forms, to function improperly.
Some browsers offer a “Do Not Track” setting. Because no uniform standard governs such signals, the Site does not respond to Do Not Track signals. We do, however, recognize legally valid universal opt-out preference signals as described under “Your Choices and Rights.”
Who we share it with
We don't sell or rent personal information, and we don't share it for advertising, including targeted advertising. We also do not disclose personal information to third parties for their own direct-marketing purposes. We share it only with:
Service providers that run the Site and our email for us, acting as processors on our behalf under contracts that limit their use of the information to providing services to us. Currently these include, but may not be limited to: Vercel (hosting), Constant Contact (our contact lists, state updates, and newsletter), SendGrid by Twilio (notice emails to our team), Cloudflare (spam checks on our form and our domain's network), Google Workspace (our team inbox), and Google Analytics (measuring how the site is used).
Colorado Creators: locoplus operates the Colorado Creators website (coloradocreators.com). If you sign up for either site's newsletter, your choice and contact details are kept in the same Constant Contact account, so one unsubscribe works across both.
Government authorities and other recipients when legally necessary: When the law requires it, such as to comply with a law, subpoena, court order, warrant, or other legal process, or to protect the rights, safety, and property of people, locoplus, or the Site.
Transaction participants and successors: If our business changes hands, such as through a merger, financing, sale of assets, reorganization, bankruptcy, or other transfer of all or part of our business, we may disclose information to transaction counterparties and their advisers and transfer it to the successor entity, whose use of your information remains subject to this policy, unless you receive legally required notice of a different policy.
Upon your request: At your direction or with your consent: to another person or entity when you direct us to make the disclosure or otherwise consent to it.
Sale, Targeted Advertising, Profiling, and Sensitive Data
We do not sell personal information for money or other valuable consideration. We do not share personal information for cross-context behavioral or targeted advertising, and we have not done so during the preceding 12 months. We do not process personal information to profile individuals in furtherance of decisions that produce legal or similarly significant effects.
We do not knowingly use or disclose sensitive personal information for purposes that would trigger a right to limit its use or disclosure under applicable law.
Because we do not engage in these activities, we do not offer a separate “Do Not Sell or Share My Personal Information” link. Nevertheless, we process legally recognized universal opt-out preference signals, such as Global Privacy Control, as requests to opt out of any covered sale, sharing, or targeted advertising associated with the browser or device transmitting the signal.
We do not offer financial incentives or price or service differences in exchange for the collection, retention, sale, or sharing of personal information.
How long we keep personal information
We keep your sign-up details while we're working toward launching in your state and for as long as you stay on our lists. If you unsubscribe, we keep your email address on a do-not-email list so we don't contact you again. Emails you send us are kept as long as reasonably needed to answer you and keep a record. Server logs are kept by our hosting provider for a short period. We keep personal information no longer than is reasonably necessary for the purposes in this policy, except for limited copies needed to comply with the law, resolve disputes, prevent fraud or abuse, enforce agreements, and maintain backups for a limited time.
When determining an appropriate retention period, we consider the nature and sensitivity of the information, the purposes for which it was collected, whether those purposes can be achieved by other means, applicable operational needs, and legal requirements. Information retained in backups will be deleted or rendered inaccessible in the ordinary course of the backup lifecycle. We may retain aggregated or deidentified information for longer periods, provided that we maintain it in a form not reasonably capable of being associated with you.
Your choices and rights
You may:
- Unsubscribe at any time with the link at the bottom of any email we send.
- Ask us to confirm whether we process your personal information and to access, correct, or delete your information, or to get a portable copy of it, by emailing creator@locoplus.com.
- Opt out of any sale of personal information, targeted advertising, or profiling in furtherance of decisions producing legal or similarly significant effects. We do not currently engage in these activities.
- Withdraw consent to processing where our processing depends on your consent, subject to any processing already completed and any continued processing permitted by law.
- Appeal our refusal to act on a privacy request, where applicable.
- Use an authorized agent to submit a request on your behalf, where applicable. We may require proof that you authorized the agent and may ask you to verify your identity directly with us.
- Receive equal service and not be discriminated or retaliated against for exercising an applicable privacy right.
These rights are subject to applicable exceptions and limitations. For example, we may retain information needed to complete a transaction or request, comply with law, protect security and integrity, prevent fraud, exercise or defend legal claims, or honor an opt-out request. If we cannot comply fully with a request, we will explain our decision to the extent required by law.
Submitting and Verifying a Request
To submit a request, email creator@locoplus.com with the subject line “Privacy Request” and identify the right you wish to exercise. Please provide your name, the email address associated with your interaction with us, your state of residence, and sufficient details for us to understand and respond to the request. Do not send government identification or other sensitive documents unless we specifically request them.
We may need to verify your identity before acting on a request. We will use personal information submitted for verification only to verify and respond to the request. The verification method will depend on the nature of the request and the type and sensitivity of the information involved. If we cannot verify your identity or authority, we may deny the request.
We'll respond within 45 days, which may be extended by another 45 days where reasonably necessary, as the law allows. If we extend the response period, we will notify you within the initial response period and explain the reason for the extension. We ordinarily do not charge a fee, but we may charge a reasonable fee or decline to act on requests that applicable law permits us to treat as manifestly unfounded, excessive, or repetitive.
Appeals
Colorado residents may have rights under the Colorado Privacy Act, including the rights to access, correct, and delete your personal data, to get a portable copy of it, and to opt out of the sale of personal data, targeted advertising, and profiling. We honor these requests whether or not the Colorado Privacy Act applies to us. If we decline your request, you may appeal by emailing creator@locoplus.com with the subject line “Privacy Appeal” within 45 days after receiving our decision. Please identify the request you are appealing and explain why you believe our decision should be reconsidered. We will respond to the appeal within 45 days, subject to any extension permitted by applicable law. If your appeal is denied, we will provide information about how to submit a complaint to the appropriate state authority; Colorado residents may contact the Colorado Attorney General.
Additional Information for Residents of Certain States
Depending on where you reside and subject to legal applicability thresholds and exceptions, state privacy laws may provide some or all of the rights described above. This section supplements the remainder of this policy and applies only to the extent required by applicable law.
California Residents
California residents may have the rights to know the categories and specific pieces of personal information we collect, use, disclose, sell, or share; access and obtain a copy of personal information; correct inaccurate personal information; delete personal information; opt out of sale or sharing; limit certain uses or disclosures of sensitive personal information; and receive nondiscriminatory treatment for exercising these rights. Because the Site invites sign-ups from every state, this section is included regardless of whether LoCo Plus currently meets all statutory applicability thresholds.
During the preceding 12 months, we have collected the following categories of personal information:
- Identifiers, including names, business or organization names, email addresses, IP addresses, cities, and states;
- Internet or other electronic-network activity, including browser and device information, pages requested, Site interactions, and email delivery, opening, and click information;
- Professional or employment-related information consisting of a user’s self-selected status as a creator, business, or organization;
- General geolocation information inferred from an IP address or provided city and state; and
- Inferences reflected in a user’s expressed interest in a state launch or newsletter subscription.
We collect these categories from you, your browser or device, and our service providers. We use them for the purposes described under “How We Use Personal Information” and disclose them to the categories of recipients described under “Who We Share Personal Information With.” We do not sell or share these categories for cross-context behavioral advertising and have not done so during the preceding 12 months.
We do not disclose personal information to third parties for their own direct-marketing purposes. California residents may nevertheless contact us once per calendar year to request information concerning any such disclosures made during the preceding calendar year.
Residents of Other States
Residents of Colorado and other states with generally applicable consumer privacy laws may have rights to access, correct, delete, or obtain a portable copy of personal information; opt out of covered sale, targeted advertising, or certain profiling; appeal a denied request; and authorize an agent to submit a request, depending on applicable law. Residents may exercise these rights through the procedures stated above.
We won't discriminate against you for exercising any of these rights. We honor universal opt-out signals, such as Global Privacy Control, although we don't sell personal data or engage in targeted advertising.
Third-Party Websites and Services
The Site may contain links to websites or services operated by third parties. This policy does not govern, and we are not responsible for, those third parties’ privacy, security, or information practices. Your interactions with a third-party website or service are governed by that third party’s policies.
Children
This Site is intended for adults and is not directed to children under 13. We don't knowingly collect personal information from children under 13. If you're a parent or guardian and believe your child has given us personal information, contact us at creator@locoplus.com and we'll delete it. We also do not knowingly sell or share the personal information of anyone under 16 for targeted or cross-context behavioral advertising.
Security
We use reasonable measures to protect your information, including encrypted connections, limited access to our contact lists, and other administrative and technical safeguards. No system is perfectly secure. If a security breach affects your personal information, we'll notify affected individuals as required by applicable law, including Colorado's data-breach notification law.
You are responsible for using appropriate precautions when communicating with us and should not transmit sensitive information through ordinary email unless specifically requested and an appropriate secure method is provided.
Changes to this policy
If we make material changes, we'll post the new effective date here and, where the law requires, tell the people on our lists by email before they take effect. Other changes take effect when we post them here. The “Effective Date and Date of Last Revision” above indicates when this policy was most recently revised. Your continued use of the Site after a revision becomes effective is subject to the revised policy, but we will obtain consent to a change if applicable law requires consent.
Contact
If you have questions about this policy, want to make a privacy request, or want to appeal a decision we made about your request, contact us:
LoCo Plus LLC
5940 W 38th Ave
Wheat Ridge, CO 80212
creator@locoplus.com
To the extent permitted by applicable law, this policy is governed by the laws of the State of Colorado, without limiting any privacy rights that cannot lawfully be waived or restricted based on your state of residence.